CASE
STUDY
Reimagining Fan Engagement and Experiences
Case study
Screentime and most used apps 1st years Sport Studies Students
Methodology
Primairy quantitative research
Methodology
Primairy quantitative research
Key Insights
- Average screentime of 47:34 hours a week, participating students overall agreed on (un)consciously being addicted
- Friday (25%), Sunday (21%) and Thursday (19%) were generally screentime peak days
- TikTok (24%), SnapChat (21%) and Instagram (20%) were most often mentioned in top 5 favourite apps
Key Insights
Average screentime of 47:34 hours a week, participating students overall agreed on (un)consciously being addicted
Friday (25%), Sunday (21%) and Thursday (19%) were generally screentime peak days
TikTok (24%), SnapChat (21%) and Instagram (20%) were most often mentioned in top 5 favourite apps
Field studies
Final Results
10 AUAS Sport Studies students in Gen Z do not form a representative sample, nevertheless their screen times are high. 28% of the hours in a week the screen on their phones was active in the period of this research.
Further digitalization of Generation Alpha is expected.